To promote TUI, the biggest tourism company in Germany, we created the very first bad weather competition: if you experienced the worst weather, you'd win a holiday in the Caribbean. 

To participate, people would check-in their weather status on a dedicated app and get the score: the worse the weather, the more the points they would get. The score was calculated considering three categories: temperature, wind speed, and precipitations. 

In a short time, the app became one of the most downloaded apps in the App Store. ​​​​​​​

My role:
Ideation, Copywriting and UX and Production.
Case Study
Launch Video
App Overview

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