To promote TUI, the biggest tourism company in Germany, we created the very first bad weather competition. Rules were simple: the person who experienced the worst weather won a holiday in the Caribbean. To participate, people had to check-in their weather status on a dedicated app: the worse the weather was, the higher the score. In a short time, the app became one of the most downloaded apps in the App Store.
Client: TUI Tourism/Agency: Jung von Matt/Role: ideation, copywriting