In America, getting rid of a criminal record is an uphill battle. It takes time, money and…tons of paperwork, preventing millions of people from getting good jobs. Clean Slate legislation – or automatic record clearing – can help. Unfortunately, only twelve states have passed this law.
To highlight the issue and encourage the remaining 38 states to enact the Clean Slate legislation, the awesome folks at Droga5 helped us create 38 statues, made with the same amount of paperwork needed to get criminal records expunged.
Client: J.P.MorganChase
Agency: Droga5/JPMC In-house
Role: Creative Direction, Production
Case Study
Launch Video
Installation Wall
Results
+400K
Visitors in first month
+144%
Increase in organic
social mentions
+84M
Total Reach
+1029%
SPIKE IN "CLEAN SLATE ACT"
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