JPMorganChase is a key contributor to the UK’s economy but the public isn’t aware of that. Together with the bold MCSaatchi London team, we launched a multichannel campaign focused on unlocking individual potential to drive economic growth, particularly through skills and training programs. The campaign features real people across the UK and highlights the firm's investments in career readiness and skills development.
Agency: M+CSaatchi UK/JPMC In-house
Director: Max Fisher
Role: Creative Direction, Production
Brand Film
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