I am a creative director/copywriter with more than ten years of experience in building digital and integrated campaigns for world famous brands.
I possess exceptional conceptual skills and strategic thinking, in-depth knowledge of technology and digital platforms, strong leadership and an international background that allows me to bring fresh and new perspectives to the table.
From China to Germany to the USA, I have had the privilege to work at prestigious agencies such as Jung von Matt, recently nominated Independent Network of the Year at Cannes and 360i NY.
I believe that advertising must be authentic, entertaining or useful to cut through the noise.
It must tell a great brand story as well as doing that story.
It must be rooted in data but not made by data.
It must add add value to brands by adding value to people’s lives.
It must be "the thing and not the thing that sells the things". (cit. Andrew Essex)
Interested to know what I can do for you? Let’s talk:
Major brands I worked for: