JPMorganChase wanted to demonstrate that its investments create a ripple effect, benefiting individual businesses and entire communities. So, together with the great folks at SS+K, we launched an integrated campaign featuring films directed by Academy Award winner Gus Van Sant, with music by Rhiannon Giddens. We reimagined the folk song "The Green Grass Grows All Around" to illustrate how investments in manufacturing, infrastructure, and other sectors lead to job creation, economic growth, and stronger communities.
Agency: SS+K/JPMC In-house
Director: Gus Van Sant
Role: Creative Direction, Production
Brand Film
:30 Stories
FireDex
DesertSage
Port Nola
DOOH
Social videos
