Vodafone TV is a service that delivers the main German channels in HD quality via the internet.
We launched it with an integrated campaign where an old-fashioned TV channel, called Alt TV (Old TV), fearing to be put out business, started a fierce battle against Vodafone TV.
The fully integrated campaign started with tv commercials that introduced the character of Gordon Barto, the CEO of Alt TV. It continued with an online platform and digital stunts on social media that attracted more and more attention.
At the same time, the Facebook page created a lot of buzz with funny pieces of social content.
Ideation, Copywriting and Production.
Campaign Case Study
Tweet Killer Case Study