To launch Vodafone TV, a service that delivers the main German channels in HD quality via the internet, we created an integrated campaign that made great use of the negative approach.
We invented a traditional TV channel, called Alt TV (Old TV) that, fearing to be put out business, started a fierce battle against Vodafone TV.
From tv commercials to digital and social media, Gordon Barto, the CEO of Alt TV, attacked Vodafone TV and rallied German people to join his battle, which was a great success. Especially for Vodafone Tv that became very popular in Germany.
Ideation, Copywriting and Production.
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