Sallos is a German licorice brand known for its extra strong taste. Tasting one is a gamble: either you like it or not! To communicate this challenging feeling, we created Rat Roulette, the very first live streaming casino entirely run by rats. The digital stunt was launched on Sallos' social channels andIt was a huge hit. During its first day online it had 80K unique visitors.
Client: Sallos/Agency: Nerd Industries/Role: ideation and copywriting