Sallos is a German licorice brand known for its extra strong taste. Tasting one is a gamble: either you like it or not!
To communicate this challenging feeling, we created Rat Roulette, the very first live streaming casino entirely run by rats.
The digital stunt was launched on Sallos' social channels and immediately, got people attention. For for weeks, they would spend hours waiting for the rats to enter the roulette to place their bets.
Ideation, Copywriting and Production.