Chicago is a very welcoming city.
So, we launched a branding campaign to invite everyone to the Windy City because they'd feel right at home here. The campaign ran in major American cities, Europe and China.
In 2018, it won the "Best Tourism Marketing Campaign Award" at the Illinois Excellence in Tourism Awards.
Client: Choose Chicago
Agency: FCB Chicago
Role: Creative Direction, Ideation, Copywriting &Production
"Choose Chicago showed that it’s possible to create a successful brand that encompasses everything that your city is, was and strides to be."