To position Chicago as a welcoming city, this campaign showed that whatever you do at home you can as well do it in the Windy City. With a twist.The campaign ran in the major American cities as well as in Europe and China.In 2018, the campaign won the "Best Tourism Marketing Campaign Award" at the Illinois Excellence in Tourism Awards.
Client: Choose Chicago/Agency: FCB Chicago/Role: creative direction, ideation and copywriting 

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