To position Chicago as a welcoming city that makes you feel at home,  we create a campaign where we showed that whatever you do at home you can as well do it in the Windy City. With a twist.

The campaign ran in the major American cities as well as in Europe and China.

In 2018, the campaign won the "Best Tourism Marketing Campaign Award" at the Illinois Excellence in Tourism Awards.

My role: 
Creative direction, Ideation, Copywriting and Production.

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