To promote Bose during Super Bowl 50, we turned rabid fans’ tweets into original songs.
 
People would tweet us their support with #letshearit, and a band would record selected tweets on the spot. We filmed the band playing and made short music videos that were retweeted to the fans. 

The campaign used Twitter as the main platform, and we launched it with a commercial that ran on tv and online. Sponsored posts promoted it on Facebook, Instagram, and Tumblr. 

In three days, we recorded in real-time more than 60 videos of original songs inspired by fans tweets.

My role: 
Creative Direction, Ideation, Copywriting and Production.
Launch Video
Real Time Music Videos
Tumblr Page

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