During Super Bowl 50, Bose wanted to stand out on social media and communicate their core brand message. So, we turned rabid fans’ tweets into original  songs. Using #Letshearit, fans of both teams would tweet us their support. A band would turn the selected tweets into songs and  perform them. 
We filmed the band playing and made short music videos that were retweeted to the fans. In three days, we recorded more than 60 videos of original songs inspired by fans tweets.
Role: Creative Direction, Ideation, Copywriting
Launch Video
"Bose May Just Turn One of Your Super Bowl Tweets Into a Norwegian Metal Song"
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