To grab people attention during Super Bowl 50, we turned fans’ social media support for their teams into music videos. From rock to gospel to EDM, we created original songs for each tweet, proving Bose can make anything sound better even 140 characters.
The campaign used Twitter as main platform and we launched it with a commercial that ran on tv and online. Sponsored posts promoted it on Facebook, Instagram and Tumblr.
In three days we recorded in real time more than 60 videos of original songs inspired by fans tweets.
Creative Direction, Ideation, Copywriting.
Real Time Music Videos