We would broadcast two commercials at different speed. At normal speed, people watched the normal version of A-class commercial. In the fast-forward mode the AMG 45 spot showed up.
My role: Ideation, Copywriting and Execution.
Case Study
Mercedes Benz - Media Innovation
To promote the new AMG 45, the faster version of the of Mercedes-Benz A class, we created an innovative media format for delayed Tv viewers.
