To promote the new AMG 45, the faster version of the of Mercedes-Benz A class, we created an innovative media format for delayed Tv viewers. 
We would broadcast two commercials at different speed. At normal speed, people watched the normal version of A-class commercial. In the fast-forward mode the AMG 45 spot showed up.

My role: 
Ideation, Copywriting and Production.
Case Study

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