To promote the new AMG 45, the faster version of the Mercedes-Benz A-class, we hijacked DVR technology and made an unstoppable TV ad.

We would broadcast two commercials at a different speed. At normal speed, people watched the standard version of the A-class spot. If people fast-forwarded the spot, they watched the faster version, advertising the faster car: the AMG 45. 

This way, there was no chance to miss A-Class in the commercial break. No matter at what speed.

My role: 
Ideation, Copywriting and Production.
Case Study

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