To promote the new AMG 45, the faster version of the Mercedes-Benz A-class, we hijacked DVR technology and made an unstoppable TV ad.We would broadcast two commercials at a different speed.
At normal speed, people watched the standard version of the A-class spot. If watchers fast-forwarded the spot, they watched the faster version, advertising the faster car: the AMG 45.
This way, there was no chance to miss A-Class in the commercial break. No matter at what speed.
Agency: Jung von Matt
Role: Ideation, Copywriting & Production