Only fully-backed ideas make it at Subway. But, for those few gems that get produced, many more have to die. To demonstrate Subway's commitment to quality, we created a social media campaign where we showcased all the ridiculous, absurd, half-baked ideas that never made it to the end. 
To engage people, we encouraged them to submit their half-baked ideas. At the end of the contest, we selected a winner, and 3D-printed their invention.
Client: Subway 
Agency: 360i 
Role: Creative Direction, Ideation, Copywriting & Production
Launch Video
 Social Videos
The winner idea: the 3D-printed Sub Holder

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