A fully backed idea doesn't happen without effort. You need to come up with a lot for half-baked ideas before you find the perfect one! 
To demonstrate how  Subway continuously improves its products, we showcased all the ridiculous, absurd ideas they had. At the same, we encouraged people to submit their ideas to see the best one come to life.
Using the #FullyBaked hashtag, followers could submit their own ideas on Subway's social channels we asked . 
At the end of the contest we selected a winner and 3D printed their invention.

My role: 
Creative Direction and Production.
Launch Video
 15 sec promo videos
The winner idea: the 3D-printed Sub Holder

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