To demonstrate how Subway continuously improves its products, we created a social media campaign where we showcased all the ridiculous, absurd, half-baked ideas they have.
To engage people, we encouraged them to submit their half-baked ideas. At the end of the contest, we selected a winner, and 3D printed their invention.
Creative Direction, Ideation, Copywriting and Production.
15 sec promo videos
The winner idea: the 3D-printed Sub Holder