Only fully-backed ideas make it at Subway. But, for those few gems that get produced, many more have to die. To demonstrate Subway's commitment to quality, we created a social media campaign where we showcased all the ridiculous, absurd, half-baked ideas that never made it to the end.
To engage people, we encouraged them to submit their half-baked ideas. At the end of the contest, we selected a winner, and 3D-printed their invention.
Client: Subway
Agency: 360i
Role: Creative Direction, Ideation, Copywriting & Production
Launch Video
Social Videos
The winner idea: the 3D-printed Sub Holder
![](https://cdn.myportfolio.com/f6ee5c30ea66e2185fa228fc1c9ca42d/783e15eb-4df2-44b7-a235-016563a96d76_rw_1920.jpg?h=06f538b839d57b4db40e336f5d31a66e)