To make people appreciate the great quality of the Vodafone LG Optimus phone's 5 Megapixel camera, we created an impressive online hunt among 5 million pixels. People had to zoom in a picture taken with the phone and click as many pixel as possible to find an Optimus phone.
People reacted very fast and joined the hunt so that the campaign spread organically and in less than one month all the 5 million pixels were clicked.
Agency: Jung von Matt
Role: Ideation, Copywriting &Production