To make people appreciate the great quality of the Vodafone LG Optimus phone's 5 Megapixel camera, we created an impressive online hunt among 5 million pixels, by zooming in a picture taken with the phone and clicking as many pixel as possible to find a phone. People reacted very fast and joined the hunt so that the campaign spread organically, and in less than one month all the 5 million pixels were clicked.
Agency: Jung von Matt
Role: Ideation, Copywriting &Production
Campaign Overview
Case Study
